New Ad review center features help save you time and offer improved controls.

Having the right information on the ads displayed on your site and being able to control them, is a big ask we hear from publishers. Many of you are already using the Ad review center to review and control these ads. From today, enjoy more choice with new updates designed to save you time and give you more control in the review process.

Save time by not having to review the same ad twice. Now you can see which ads you’ve already reviewed by selecting the ‘Show reviewed ads’ checkbox in the top right corner of the Ad review center.

Show reviewed ads feature

 You’ll also have more choice when reviewing ads with our new ad size widget. Using the widget, you can review ads according to their size. If you want to review only the banner ads on your page for example, they’ll be quick and easy to find. We’re still fine-tuning this feature meaning it’s possible that not every single ad of a particular size will be captured right away, but it will capture the majority of them.

New ad size widget

You’ll now also have more control with new enhancements to our related ads feature. Over the next few days, related ads will start to identify ads containing the same logo. It’ll then group together different ads containing that logo and give you the option to allow or block them running on your site. This feature will also cover ads containing the same video.

Finally, we’ve given the Ad review center a new look with a brand new user interface designed for quick and simple navigation. Try out these new features today. We’re continuously looking for new ways to make this a valuable tool for you - please tell us what else you’d like to see over on our AdSense+ page.

Posted by Fiona Herring - AdSense Product Manager
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Drive engagement and loyalty through smart mobile site design

Mobile empowers users to access your site at anytime and from anywhere. Is your site ready for them? Your mobile site should allow users to quickly and easily find what they’re looking for without sacrificing richness of content. While there are a lot of expert opinions about how to do this, very few are based on actual data and research. So we partnered with AnswerLab to study more than 100 mobile users as they completed conversion-focused tasks across a diverse group of sites. From this research, we developed 25 principles of mobile site design to help you develop a mobile site that both delights your users and drives engagement.

Let’s take a closer look at three findings from the research:

Primacy of site search
Study participants with a specific need, especially those visiting retail sites, turned to site search to find what they were looking for. Participants were quick to abandon sites that returned irrelevant search results or a large set of results that they were unable to narrow.

Key takeaway: Ensure site search is visible on the homepage via an open text field, returns relevant results, and is equipped with advanced features, like auto-complete and filters, to get users what they want quickly.

Mobile site misconceptions
If presented a choice, study participants would often tap on the link to visit the “full site” due to a perception that they’d be missing out on something by staying on the mobile site. Choosing the “mobile site” implied to them that they were not getting the “full” experience, when in reality, the mobile site offered most, if not all of the functionality in an easier-to-view format.

Key takeaway: If your mobile site provides the same content and functionality as your desktop site in an easier-to-use format, then there is no need to provide a link to the desktop site. If you do decide to provide users with a link to the desktop site, then use terms like “desktop site” instead of “full site” to be clear that both sites offer a complete experience.

Sites with a mix of mobile optimized and desktop pages provide a poor user experience
Unsurprisingly, it was easier for participants to navigate mobile-optimized sites on their mobile devices than desktop sites on their mobile devices. However, sites that included a mix of desktop and mobile-optimized pages were actually harder for participants to use than sites with all-desktop pages.

Key takeaway: To improve user experience, task completion and conversion rates, go all in and optimize your entire site for mobile. If launching in phases, then make sure users don’t have to traverse between desktop pages and mobile optimized pages to complete their tasks.

To review our complete findings, download the Principles of Mobile Site Design from Think Multi-Screen. Use the principles to review the effectiveness of your existing site or to guide the creation of your first mobile-optimized site.

Posted by Jenny Gove, User Experience Researcher, Google

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20(14) Publisher Stories: Tecamachalco takes local to the international stage

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Tecamachalco.net, a news portal and business directory, was founded in 2004 by Jorge Eustaquio. The site covers news, history, sports and culture from Tecamachalco, a city in the south-east of Mexico. Today, the site employs two people in addition to Jorge.

Jorge read about AdSense in a blog and decided to test the monetization solution. "I liked the idea of not only having local advertisers from Tecamachalco, but also from other regions in Mexico as well as internationally," he says. The revenue generated since beginning with AdSense has played a key part in enabling him to invest in similar projects for other towns in Mexico.

Using combined AdSense and Google Analytics reports, Jorge was surprised to learn that almost 40% of his audience currently come from users located in other countries. He plans to continue with AdSense, as his earnings have allowed him “to invest in new projects and take on more staff when necessary."

Read the full story.

Posted by Barbara Sarti - Inside AdSense Team
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20(14) Publisher Stories: Memeburn find the right combination with Google

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Cape Town-based site memeburn.com is focused on technology and innovation coming out of emerging markets. The site receives over 350,000 unique visits each month and together with a number of sister-sites (including Gearburn, Ventureburn and Memejobs) employs a team of 28.

As the site’s revenue comes from many different online advertising streams, memeburn began using DoubleClick for Publishers (DFP) Small Business to manages each source through one accessible tool. They also monetize their non-guaranteed inventory with AdSense, which is integrated with DFP. Owner Matthew Buckland tells us that this integration “provides a constant, reliable revenue stream”, with approximately 93% of the company’s ad impressions being served through DFP at any given time. 

Given memeburn’s readers are broadly dispersed across the world, the dynamic allocation feature in DFP also helps them ensure the ads on their site are relevant to each local market. In addition to using DFP with AdSense for their desktop site, memeburn is partnering with Google in the expansion of their mobile presence, using AdSense exclusively on their mobile site.

Memeburn continues to focus on their existing sites as well as looking to expand their platforms with further sites in the future. They plan to continue partnering with DFP and AdSense to fuel future success. Matthew concludes that “in an era where there is so much digital noise, AdSense provides useful, relevant, quality content. You can’t put a price on that.”

Read the full story.

Posted by Suzy Headon - Inside AdSense Team
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20(14) Publisher Stories: The Maestro de la Computacion family grows with Google AdSense

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Four years ago, Roberto Andre Diaz co-founded maestrodelacomputacion.net for the Columbian tech community. Today, the site receives over 150,000 visitors every month and the family business has grown to cover seven other sites. 

The team chose to partner with Google AdSense from the very beginning. In Roberto’s opinion, there was “no other ad network that could compare to AdSense in terms of performance, ad quality, monetization opportunity and dynamic ad formats."

(Don’t forget to enable english captions using the Captions button under the YouTube video)

Right now, AdSense represents 95% of their advertising earnings. According to Roberto, the impact from AdSense goes beyond revenue alone: "AdSense has paid our college fees and moreover has allowed us to travel to lots of fascinating places and meet people from around the world."

Posted by Barbara Sarti - Inside AdSense Team
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20(14) Publisher Stories: The future looks bright for Quehoroscopo.com

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Quehoroscopo.com, a leading Spanish horoscope and astrology site, was set up by Hugo Conde in 2007. Hugo is based out of Madrid and works with a team of tarot professionals, editors and designers to provide daily content to their many users.

Soon after launching, Hugo started looking for a simple and easy-to-use solution to generate income from his site that would allow him to continue focusing on creating new content and a positive user experience. Fast forward to today and AdSense represents 90% of total advertising revenue for Quehoroscopo.com.

To make sure Quehoroscopo.com is performing to its full potential, Hugo has tested a number of ad formats to find the best fit for his page. He also uses Google Analytics to understand what content performs best on the site.

Looking ahead, Hugo plans to grow his audience with new platforms including mobile.

Read the full story.

Posted by Suzy Headon - Inside AdSense Team
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20(14) Publisher Stories: Google AdSense helps IoLeggol'Etichetta help consumers

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Raffaele Brogna is the creator of Ioleggoletichetta.it. Meaning ‘I read the label’ in english, the site is dedicated to consumer awareness and protection offering advice on how to get the right information from product labels and tips on saving money when shopping. As a social crowdsourcing project, the site has a large community following who regularly contribute and report on their own experiences and findings as consumers.

Alongside his wife, Raffaele looks after the day-to day operations as well as the broader strategy for the site. They decided to use AdSense at the outset to help cover running costs and considered the prompt payments offered by AdSense as a key influencer in their decision. They were quickly pleased with the results, in particular with the relevance of the ads displayed.

They also use Google Analytics to help identify the best placements for their ad units and to check on their overall ad unit performance. Today, revenue from Google AdSense covers the costs of running this project online. Looking ahead, Raffaele will continue partnering with Google AdSense to go even further in his quest to give Italian consumers the information they need to make informed decisions when shopping.

Posted by Suzy Headon - Inside AdSense Team

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Get ready to share your feedback in our semi-annual publisher survey

We’re always looking to hear your thoughts on how we’re doing and your suggestions on  how we can make Google AdSense and other Google publisher products as useful and impactful as possible for you. Your feedback is important to us and helps shape the future direction of our publisher solutions. Our semi-annual publisher survey will launch on April 23rd and we hope to hear from all of you.

Every six months, the feedback collected from this survey is closely reviewed to help determine our product roadmap. Based on your feedback and asks last time round, we’ve launched a number of new features to grow your earnings. These include custom ads sizes, easier A/B testing and to get the most from your ad units and the new AdSense homepage giving you quick access to the insights you value most.

Over the coming weeks, we’ll send the survey by email to a sample of publishers. To participate, please take the following steps as soon as possible:

• Ensure your contact details are updated.
• Ensure your email preferences are updated to receive ‘occasional survey’ messages.

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for taking the time to tell us how we’re doing. We’re looking forward to hearing your feedback.

Posted by Adriana Satmarean - AdSense Publisher Happiness Team
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20(14) Publisher Stories: Total Race revs up their success using Google AdSense

Time sure does fly - we’ve now reached the end of our ‘20(14) publisher stories’ blog series. Thanks for following the series and for sharing your own stories. Read on to meet this week’s featured publisher and check back soon for more publisher stories.

Total Race was created by five friends and racing enthusiasts. Covering Formula 1, stock car racing and IndyCar, the site receives 135,000 monthly visitors and employs a team of 15 editors and reporters.

Total Race partners, Ivan and Erick, were already familiar with Google AdSense and using it as a monetization solution for their other web projects. The decision to also choose it for totalrace.com.br was an easy one says Erick and today “AdSense earnings represent around 70% of our total advertising income”.

 

(Don’t forget to enable english captions using the Captions button under the YouTube video)

The team also partnered with DoubleClick for Publishers (DFP) Small Business to manage their advertising and save them time. Erick is pleased with this decision stating “the process from start to finish is very fast and easy to use. I’d highly recommend this tool for publishers seeking more detail and control of their advertising campaigns”.

According to Erick, these products have been fundamental in the growth of the site. With the structure they bring, he’s ready to focus further on taking his passion for racing to an even wider audience.

Posted by Barbara Sarti - Inside AdSense Team
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New Ad review center features help save you time and offer improved controls.

Having the right information on the ads displayed on your site and being able to control them, is a big ask we hear from publishers. Many of you are already using the Ad review center to review and control these ads. From today, enjoy more choice with new updates designed to save you time and give you more control in the review process.

Save time by not having to review the same ad twice. Now you can see which ads you’ve already reviewed by selecting the ‘Show reviewed ads’ checkbox in the top right corner of the Ad review center.

Show reviewed ads feature

 You’ll also have more choice when reviewing ads with our new ad size widget. Using the widget, you can review ads according to their size. If you want to review only the banner ads on your page for example, they’ll be quick and easy to find. We’re still fine-tuning this feature meaning it’s possible that not every single ad of a particular size will be captured right away, but it will capture the majority of them.

New ad size widget

You’ll now also have more control with new enhancements to our related ads feature. Over the next few days, related ads will start to identify ads containing the same logo. It’ll then group together different ads containing that logo and give you the option to allow or block them running on your site. This feature will also cover ads containing the same video.

Finally, we’ve given the Ad review center a new look with a brand new user interface designed for quick and simple navigation. Try out these new features today. We’re continuously looking for new ways to make this a valuable tool for you - please tell us what else you’d like to see over on our AdSense+ page.

Posted by Fiona Herring - AdSense Product Manager
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Grow your business with Google Analytics part 1 of 6

One key piece of growing your site is understanding your users and their interaction on your pages. Google Analytics is a powerful tool that can help you uncover these insights by giving you a complete picture of your audience and their needs. To help you build a loyal and engaged audience, we’re rolling out a blog series focused on helping AdSense publishers like you pull key insights out of your Analytics reports.

This week, we’ll focus on getting started with Analytics. Next we’ll share tips on how to learn more about your mobile users. Then we’ll move on to more advanced topics like engagement and loyalty analysis to help you improve your content strategy. Check out the following steps to get started.

1. Link your AdSense and Analytics accounts for richer insights

The first step is to link your AdSense account to a new or existing Analytics account. From here, you’re on your way to accessing new information that can help you identify opportunities to monetize your content more effectively. Keep in mind that you can only link one AdSense account to one Analytics account, and that the AdSense login must be an ‘Administrator’ on the Analytics account.

2. Set your site goals and conduct experiments to improve them

Think about what you want users to do on your site. Once you know these intended actions, you can map them to goals and conversion actions in Analytics to track how your site is performing. A goal is either a visit to a specific page of your site, or a specific action completed on your site. Once you’ve devised your goals, you can use Experiments to test how well different versions of your pages work in getting your visitors to accomplish these goals. For example, growing your AdSense revenue can be set up as a Content Experiment Goal. 

3. Create custom dashboards / reports  for quick access to insights

The next thing you’ll want to do is to start accessing the broad range of insights that Analytics offers. Analytics dashboards provide a performance overview by displaying summaries of different reports on a single page. Custom reports allow you to customize the dimensions  (City and Browser, for example) and metrics (Visits, Pageviews, and Bounce Rate, for example) in a report to gain insights into your user visits and behavior. To help you get started with your AdSense data in Analytics and show you some relevant information at a glance, we’ve created this easy-to-use dashboard. Select one of your profiles to import, and you’ll be able to quickly see and customize the reports which matter most to you. You can access this dashboard any time by clicking ‘Dashboards’ under the Reporting tab in your Analytics account. You can also visit the solutions gallery to download ready-to-use custom dashboards and reports that will be most helpful for your site. Alternatively you can create/edit your own dashboards and reports.

Once you’ve completed these three steps, we also encourage you to opt in to the Account specialist data sharing setting and our customized help and performance suggestion emails in your AdSense email preferences. You’ll be eligible for targeted optimization tips from our marketing and sales specialists.

If you have any questions about the topics covered in this blog post, share them with us by filling out this form. At the end of this series, we’ll record a video with answers to the most frequently asked questions and share it on Google+ on February 26th. See you back here next Wednesday when we’ll take a closer look at how you can optimize your mobile presence with Google Analytics.

Posted by Cemal Buyukgokcesu - Google Analytics Specialist

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20(14) Publisher Stories: Parainmigrantes migrates to new heights

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Lawyer Vicente José Marín created Parainmigrantes.info in 2007 to advise immigrants in Spain on immigration law. The site gives transparent and accessible information and currently receives over 500,000 page views per month.

Vicente first heard about Google AdSense when attending a web optimization course and began using it immediately. “It’s such a simple and easy to use tool, and on top of that it’s free”, he says. Nowadays, AdSense is an essential part of his business, that’s allowed him to hire two new employees. With these earnings, he’s been able to grow his team hiring two new people.

(You can enable English captions by using the captions button under the YouTube video)

Looking ahead, Vicente plans to promote his new site, Paraemigrantes.com, aimed at those requiring information on emigrating from Spain. He also plans to continue investing in the quality of his site content and to focus on constant innovation, all the while continuing to partner with Google. 

Read the full story here.

Posted by Alicia Escriba - Inside AdSense Team
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Busting Bad Advertising Practices — 2013 Year in Review

(Cross-posted from the Google AdWords Blog)

Advertising helps fund great web services and enables companies of all sizes to grow their businesses online. However, this economy can also attract bad actors that want to abuse online advertising tools for harmful or deceptive purposes. 

We've allocated substantial technical, financial, and human resources to stopping bad advertising practices and protecting users on the web.  Hundreds of our engineers, policy experts and others have dedicated their careers to this work.

Following up on our 2012 report, below is an overview of how we fought bad ads and bad ad-funded content in 2013.

Stopping more bad ads from fewer bad sources

We removed more than 350 million bad ads from our systems in 2013.  To put that in perspective, if someone looked at each of these for one second, it would take them more than ten years to see them all.  This was a significant increase from approximately 220 million ads removed in 2012.  This trend has been consistent in the last several years and we attribute it to several factors, including: the growth of online advertising overall and constant improvement of our detection systems.

The number of advertisers we disabled, however, dropped from over 850,000 in 2012 to more than 270,000 in 2013.  In part, we attribute this decline to scammers — counterfeiters, for example — being thwarted by our safety screens and searching for less-secure targets.

Counter-attacking counterfeiters 

We continue to see positive results in our work to combat counterfeiters.  Attempts to market counterfeit goods on AdWords decreased by 47% in 2012 and 82% in 2013.  In parallel, the volume of complaints about these ads dropped by 85% in 2012 and by another 78% in 2013.

As these numbers have declined, we’re pleased to report that we’ve also banned fewer bad advertisers for counterfeit violations.  Last year, we banned approximately 14,000 advertisers for trying to sell counterfeit goods  — a decline of more than 80% compared to 2012.

Preventing good ads from funding bad content

Maintaining a healthy ads ecosystem isn’t just about stopping bad ads and advertisers; we closely monitor the sites and mobile apps that show our ads as well.  Early last year, we outlined some of this work, with a particular focus on our efforts to stop scammy ad-funded software, like toolbars, that provides a poor user-experience.

By the end of 2013, we had blacklisted more than 200,000 total publisher pages, an encouraging decline from last year, and disapproved more than 3,000,000 attempts to join our AdSense network.  We also removed more than 250,000 publisher accounts for various policy violations.  This includes more than 5,000 account removals for violating our copyright policies, an increase of more than 25% compared to 2012.

Here’s a more complete overview of our work to bust bad advertising practices in 2013:

Click to see full size infographic

This is an ever-evolving and ongoing fight.  Bad actors are relentless, often very sophisticated and will not rest on their laurels.  But neither will we.  Nothing is more important than the security of our users and we’ll continue to work tirelessly to keep them safe online.

Posted by Mike Hochberg, Director, Ads Engineering
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Optimize your mobile presence with Google Analytics 2 of 6

How does your site perform across devices? With multi-device usage growing rapidly, understanding how mobile users access and interact with your site’s pages is becoming more and more essential. You can use Google Analytics to measure mobile sites and apps interaction as well as visits from web-enabled mobile devices, including both high-end and basic phones and tablets. Check out the following tips to grow your mobile presence with insights from Analytics.

1. Use Mobile App Analytics to measure the end-to-end value of your app

Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation is driven by mobile apps. With Mobile App Analytics, you can measure your entire user journey on your app from first discovery and download to in-app purchases and engagement, helping you make better, data-driven decisions for mobile investment. Watch this video for more details on monetizing your app with AdMob.

2. Make sure your user experience delivers across devices

Google Analytics mobile reports can be found under the Audience section on the Reporting tab. They show you statistics by location which lets you understand the current origins of mobile traffic, and make predictions about where traffic will increase. With key insights and metrics such as which devices are driving traffic to your site, bounce rates and visit duration, you can design your website to give visitors what they need on smaller smartphone screens as well as tablets and desktops.

3. Consider different strategies for multi-screen and set goals for mobile monetization

There are no rules around mobile strategies, but mobile sites need clearly defined goals in order to be successful. For example, your goals might revolve around engagement and visits. If you have location-specific content, you may want to incorporate local elements into your mobile offering. Your site goals should align with the needs of your users. Google Analytics mobile reports provide a breakdown of visitors by whether or not they visit using mobile devices. Use this information to shape your multi-screen strategy. If you’d like to place ads on a mobile site designed for users of high-end devices, use AdSense for content to create your ad units.

To help you optimize your mobile presence, we’ve created a custom Mobile Key Metrics Dashboard for you to download. Once downloaded, just select which profile you’d like to import. You can access this dashboard any time by clicking ‘Dashboards’ under the Reporting tab in your Analytics account.

Don’t forget to submit any questions you have on the topics covered in this blog post. We’ll share a video at the end of this series answering your top questions. Next week, we’ll continue our blog series, looking at how specific Analytics insights can help you grow user loyalty on your site.

Posted by Cemal Buyukgokcesu - Google Analytics Specialist

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20(14) Publisher Stories: Mobile88’s growth charges ahead with the help of AdSense revenue.

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Mobile88.com is one of Malaysia’s leading mobile portals, dedicated to covering  and reviewing mobile hardware and software, including content and virtual goods media. The site also provides up-to-date news on the latest developments in mobile technology.

Launched in 2004, Mobile88.com now boasts over one million unique visitors a month and has 20 employees based in Malaysia, Indonesia, Singapore and the Philippines. Alongside its flagship site, Mobile88 currently has three regional websites, with another one set to go live in September 2013, and two more sites covering lifestyle, technology and gaming.

Gerald Lim, CEO of Mobile88.com, tells the story of how the company began its relationship with AdSense. “We looked at what other sites were doing to monetize and what were the most effective networks. AdSense provided the easiest way for us to get started. It was flexible, completely self-service and we could manage ads ourselves.” 

Over the years, as the relevance and quality of ads has continued to improve, Mobile88.com’s relationship with AdSense has grown stronger, as has the company’s partnership with Google. Alongside AdSense, Mobile88.com uses DoubleClick for Publishers (DFP) to control how ads are served, Google Analytics to track and analyze performance and Webmaster Tools for site optimization.

Mobile88.com is continuing to expand into areas like digital content, virtual goods and rich media such as console-quality games via the cloud. Meanwhile, AdSense revenue is still helping to fuel growth. As Gerald explains, “Since the beginning, AdSense has provided a very stable and consistent income. Even today, our AdSense revenue is continuing to grow.”

Read the full story.

Posted by Valentin Cornez - Inside AdSense Team

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Increase user loyalty with Google Analytics 3 of 6

As we’ve mentioned before, it’s key to understand how engaged your users are and how they interact with your site. The following tips will help you use Analytics to visualize user interactions on your site, and understand why engagement and loyalty metrics matter.

1. Use In-page Analytics to see how your users are interacting with your site

In-Page Analytics provides clickthrough data in the context of your actual site, and is a highly effective tool to let you make a visual assessment of how users interact with your web pages. You can answer questions like “Are my users seeing the content I want them to see?” or “Are my users finding what they're looking for on the page?” This feature also helps you determine the best location to place your ad units. You can access your In-Page Analytics through the ‘Behavior’ section on the Reporting tab.

2. Use Real Time reports to track user activity in real time 

Real-Time reports allow you to monitor visitor activity as it happens on your site. They help you understand how your systems are reacting, such as when you send out an email campaign or engage in marketing that is temporary in nature. Real-Time reports provide alerting, giving insight into things that are new or different such as a sudden increase in site traffic. Additionally, you can use them to measure the immediate impact of social media.

3. Increase engagement and loyalty on your site

Google Analytics provides you with behavioral reports that illustrate the engagement and loyalty aspects of your visitor behavior. The Frequency & Recency report lets you see the level of user interest in your site based on frequency of visits and length of time between visits. If visitors come once but don't return, you might infer that your site content and design are not sufficiently engaging or not easy to navigate. Some additional relevant reports such as New vs Returning and ‘Engagement’ are available under the Audience section on the Reporting tab. For more detailed information about how site visitors interact with each page, we suggest you use the ‘event tracking method’ that Google Analytics evangelist Justin Cutroni shared on his blog to get an accurate measurement of which articles are actually read.

We’ve created a custom Engagement & Monetization Dashboard for you to download. Once downloaded, just select which profile you’d like to import. You can access this dashboard any time by clicking ‘Dashboards’ under the Reporting tab in your Analytics account. As a reminder, once you’ve linked your AdSense account with Analytics, don’t forget to opt in to Account specialist data sharing setting and our customized help and performance suggestion emails in your AdSense email preferences.

Keep submitting your questions on Google Analytics and don’t forget to look out for our video on February 26th where we’ll answer the most the most frequently asked questions. Next week, we’ll continue our series, focusing on improving user experience with the help of Google Analytics. 

Posted by Cemal Buyukgokcesu - Google Analytics Specialist

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20(14) Publisher Stories: Pintomicasa grows beyond just a hobby with AdSense

As part of our ‘20(14) Publisher Stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Six years ago Pablo Rabino created Pintomicasa, a blog about home painting and decoration. Over 150,000 monthly visitors look to Pablo’s site for advice, tips and ideas on decorating their home.  

Pintomicasa have been using Google AdSense from the very beginning to monetize their content, with Pablo estimating that today approximately “80% of the blog’s earnings come from AdSense”. Pablo attributes this factor to the quality and relevance of the ads run on his site through AdSense. 

Additionally, "the site’s page views and subsequently it’s revenue have greatly increased thanks to the integrated AdSense reports and insights from Google Analytics" says the blog creator. With Analytics, Pablo knows where his visitors are coming from, and with this information, he has created a mobile-optimized site for those viewing his blog from a tablet or smartphone. 

Looking ahead, Pablo is eager to continuing optimizing this site with AdSense while continuing to invest his time into creating quality content for his blog viewers.

Read the full story here.

Posted by Barbara Sarti - Inside AdSense Team

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