DoubleClick Search: Announcing the October 18 DS release!

DoubleClick Search: Announcing the October 18 DS release!: As we described in Monday’s blog post, the latest DoubleClick Search (DS) release includes the new Return on Advertiser Spend (ROAS) bid strategy, as well as the ability to maximize selected Floodlight activities while targeting a monthly spend value. Read the post to learn more about these features.

We also made the following updates to existing features:

• See the effective value of a bid setting: In DS, various attributes can be inherited from a higher object level. For example, max CPC bids can be set at the keyword level or inherited from the ad group level. There are now reporting columns that make it easy to see the effective, or winning, value of an attribute.
• In the DS UI, the Max CPC, Min bid, and Max bid columns show the effective values.
• When you download a report, you’ll see both the effective-value columns (Effective keyword max CPC, Effective min bid, and Effective max bid) and direct-value columns (Keyword max CPC, Min bid, and Max bid). The effective-value columns are display-only, while you can make changes to the direct-value columns and re-upload them into DS.

• Improved tool for selecting Floodlight activities in a Floodlight column: When you create a Floodlight reporting column, the Floodlight selector now has a separate box to make it easier to see which Floodlight activities are selected. You can also now select all or remove all Floodlight activities. You’ll also see this updated Floodlight selector when limiting Target spend bid strategies by Floodlight activities.

• Improved processing of landing page parameters: As part of our efforts to improve the flexibility of landing page parameters in DS, we made some changes to the way they’re processed:
• Landing page parameter order for static parameters will be preserved.
• Landing page parameter order for static and value-tracked parameters in the same URL will be preserved.
• Parameters will not be unnecessarily URL-encoded.
• A parameter with an empty value will not have an ‘=’ appended to it.

• Increased conversion upload window: Conversions in DS can now be inserted, modified, or deleted up to 365 days after the original conversion timestamp. This is an increase from the previous limit of 21 days. Learn more about uploading conversions into DS.

Read the Help Center release notes for more information on these features, and on issues fixed in this release.

Posted by the DoubleClick Search team