DoubleClick Search: DS features in April

DoubleClick Search: DS features in April: In April, we added the following features in DoubleClick Search (DS):

• DS API Interface - Conversion Service: This feature allows advertisers to factor in conversions that occurred offline for transactions that started online from users interacting with their online search ads. When a consumer initiates research online for a purchase and clicks on an ad, but completes his/her purchase offline (or via phone), this provides an easy way for advertisers to connect the dots and attribute those offline conversions to their online advertising campaigns. Learn about the improvements we added with the full launch of this feature.
• Apply a bid strategy at the campaign or ad group level: You can now apply a bid strategy at the campaign or ad group level, instead of always having to add one keyword at a time. This makes it easier to get started on optimizing bids using all the keywords in an ad group or campaign. Learn more.

We also made the following feature updates:

• Return of automated rules: After a few weeks of fine tuning, automated rules are back! As a reminder, automated rules let you schedule changes to specific ads and keywords based on criteria you specify. You set up the conditions, specify the action if the conditions are met, and set up a schedule for when you want the rule to run. Then let DS do all of the work. Learn more about automated rules in this blog post.
• Bing Ads version 8 updates: Now that we’ve upgraded all Bing Ads accounts to version 8, you’ll see updates to campaign budget type, device targeting, language, and more. Read this blog post for more information.
• Added mobile preferred option for inventory ad templates: When you create an ad template as part of the DS inventory management feature, you can select the new Mobile preferred option for AdWords enhanced campaigns. As this blog post describes, for AdWords enhanced campaigns, the ads that are generated from this template will be mobile-preferred creatives, which allow you to target mobile users with different ad text.

Be sure to attend the New Feature Review monthly webinar to see these features in action. There are sessions on May 2, so register today! After May 2, you can watch the recorded webinar.

Posted by the DoubleClick Search team