DoubleClick Search: Latest DS release: Bing Ads version 8 updates and ...

DoubleClick Search: Latest DS release: Bing Ads version 8 updates and ...: The latest DoubleClick Search (DS) release includes the following feature updates:

• Bing Ads version 8 updates: Now that we’ve upgraded all Bing Ads accounts to version 8, you’ll see the following updates in DS:
  
  
• Campaign budget type: The Daily option now includes two options: Standard and Accelerated
  
  
  
• Device targeting: Added a Tablets option.
  
  
  
• Language: In the UI, you’ll see the new languages in the dropdown. In uploads, DS will only accept the new language codes (en, fr, etc).
  
  
  
• Location targeting: In uploads, DS will now only accept DMA codes in the Metro target and City target columns.

Learn more about how these updates affect the management of Bing Ads campaigns in the UI and via upload.

• Added mobile preferred option for inventory ad templates: When you create an ad template as part of the DS inventory management feature, you can select the new Mobile preferred option.
  
  
  
• For AdWords enhanced campaigns, the ads that are generated from this template will be mobile-preferred creatives, which allow you to target mobile users with different ad text.
  
  
• Mobile preferred creatives are new with AdWords enhanced campaigns. Therefore, if you select this option for a legacy campaign, DS won't generate any ads from the template until you upgrade the campaign.

Read the Help Center release notes for more information about these updates.

Posted by the DoubleClick Search team