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Sunday, 30 June 2013

Inside AdSense: Guidelines for monetizing Flash gaming sites

Inside AdSense: Guidelines for monetizing Flash gaming sitesPlaying online games is a common pastime, and many of you implement Flash games on your site to capture your users’ interests. We've received some questions about our policies related to Flash games in the past, so we've posted a couple messages, including Using the right productand Tips for placing ads on game play pages which provide tips on how ads should be implemented. Today we’re talking about content issues on Flash gaming sites as well as common ad implementation violations for Flash gaming sites.

Family safe content
You can monetize Flash games, however our policies do not permit monetizing games with sexual or violent content. It's also important to refrain from including or allowing any explicit or profane language in descriptions or comments.

Distance between ads and game

To reduce the risk of invalid click activity, avoid placing AdSense for content ads too close to the Flash game. We strongly recommend a distance of at least 150 pixels between the ads and the the edge of a game. When users are concentrating on a Flash game and clicking frantically, invalid clicks can occur. Since each game and site is unique, some games may require a greater distance based on the type of game and how it is played. To know whether a game is likely to cause invalid clicks, we recommend that you play your Flash game, placing yourself in the user’s shoes, before placing ads on the page. Clicks on ads should always be motivated by user interest, and not by the placement of the ads on the page.

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