Inside AdSense: Speeding up: the basics and Analytics

Inside AdSense: Speeding up: the basics and Analytics: Today, we're kicking off a five-week educational series about speeding up your business in a slowdown. We'll be revisiting the basics of online publishing to help you grow your business, and we'll share tips about using AdSense and other Google products that you can apply to your business now. In the coming Thursdays, you can look forward to tips for making your site more user-friendly, bringing in more visitors, increasing your revenue potential, and attracting more advertiser budget. Along the way, we invite you to share your own suggestions for growing your business by leaving comments at the end of each post. You can also follow the campaign at www.google.com/ads/speedingup.

In today's post, you'll hear from Avinash Kaushik, Google's own Analytics Evangelist, about the importance of understanding your traffic, analyzing how your site performs, and using data to make decisions. Here are a few small to mid-sized ideas that -- in Avinash's own words -- can add up to remarkable results for your website. They're all things you can do today with free web analytics tools, like Google Analytics.More from source