Inside AdSense: Spotlight on... TakeABreak.com.au: To continue the Australian theme from last week's post, we'd like to share a recent case study which focuses on an Australian publisher. Craig Davis, General Manager of TakeABreak.com.au,
saw an increase of 30% in his AdSense revenue after he changed his
layouts and introduced image ads. Now, AdSense revenue makes up about
10% of his company's overall revenue. Craig noted that AdSense was "a
key element that helped us to move quickly from just another start-up to
a leader in the online accommodation industry."
Read more about Craig's story here.
Read more about Craig's story here.
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