Inside AdWords: Helping you be more productive with the AdWords in...: We know for many of you, the holiday season is the busiest and most important time of the year. So, there's no better time to bring you some improvements in the AdWords interface that save you time and help you manage your campaigns more effectively.
What’s new
1. Keyword column in search terms report
Have you ever looked at your search terms report and wondered what search term the query was matched out from? Now, we’ve added a "Keyword" column so you can see the precise keyword that matched someone's search term and triggered your ad. Based on the fit you see between the matched keyword and the search term, you might choose to make adjustments to your keyword lists, add negatives to campaigns or ad groups, adjust your ads or bids, or adjust your landing pages.
To see this new column in AdWords, first open a search terms report. Next, click the “Columns” drop-down button and click "Customize columns." Now, as you see in the image below with red boxes, click “Attributes,” and finally click “Add.”
2. Campaign diagnostics
When you’re busy jumping from task to task, wouldn’t it be nice to know there’s a diagnostic system running in AdWords to alert you of potential errors or conflicts in your campaign? Over the next couple weeks, that’s exactly what we’ll be rolling out.
Running in the background, our systems will look for potential errors or conflicts in your account. If a potential problem is diagnosed, you’ll see a polite alert so you can address it immediately. For example, if you add a negative keyword that blocks other keywords in your campaign, it could be helpful to know so you don’t inadvertently block yourself from appearing on searches that you value highly. Over time, with your feedback, we’ll refine these diagnostics and add more.
What’s new
1. Keyword column in search terms report
Have you ever looked at your search terms report and wondered what search term the query was matched out from? Now, we’ve added a "Keyword" column so you can see the precise keyword that matched someone's search term and triggered your ad. Based on the fit you see between the matched keyword and the search term, you might choose to make adjustments to your keyword lists, add negatives to campaigns or ad groups, adjust your ads or bids, or adjust your landing pages.
To see this new column in AdWords, first open a search terms report. Next, click the “Columns” drop-down button and click "Customize columns." Now, as you see in the image below with red boxes, click “Attributes,” and finally click “Add.”
2. Campaign diagnostics
When you’re busy jumping from task to task, wouldn’t it be nice to know there’s a diagnostic system running in AdWords to alert you of potential errors or conflicts in your campaign? Over the next couple weeks, that’s exactly what we’ll be rolling out.
Running in the background, our systems will look for potential errors or conflicts in your account. If a potential problem is diagnosed, you’ll see a polite alert so you can address it immediately. For example, if you add a negative keyword that blocks other keywords in your campaign, it could be helpful to know so you don’t inadvertently block yourself from appearing on searches that you value highly. Over time, with your feedback, we’ll refine these diagnostics and add more.
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