Inside AdWords: Large-scale keyword changes made easy with keyword...: With our launch of bulk editing back in November, large-scale changes across your entire AdWords account became much easier. Today, we are launching keyword bulk uploads to help you add, edit and remove keywords at scale.
Have you ever downloaded a keyword report and wished you could make changes to your account directly, without having to upload the report into another tool or go back into the AdWords UI and search for the same keywords you already have in front of you? Now you can. Right in your downloaded keyword reports, you can add, delete, edit, pause, and unpause keywords, and then upload these changes directly into your AdWords account.
This feature not only saves you time, but it also provides a new level of flexibility and automation by allowing you to use standard spreadsheet functions and logic to manage your keywords. Here’s an example. Imagine you want to create exact match versions of all your broad match keywords, and you want to set their MaxCPC bids to be 20% higher than their broad match counterparts. You can quickly do this by copying the broad match rows, changing the match type column value, and creating a basic formula to multiply the existing bids by 1.20. Then, you simply upload the entire sheet and AdWords will apply your changes.
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Here’s a quick look at how it works:
Have you ever downloaded a keyword report and wished you could make changes to your account directly, without having to upload the report into another tool or go back into the AdWords UI and search for the same keywords you already have in front of you? Now you can. Right in your downloaded keyword reports, you can add, delete, edit, pause, and unpause keywords, and then upload these changes directly into your AdWords account.
This feature not only saves you time, but it also provides a new level of flexibility and automation by allowing you to use standard spreadsheet functions and logic to manage your keywords. Here’s an example. Imagine you want to create exact match versions of all your broad match keywords, and you want to set their MaxCPC bids to be 20% higher than their broad match counterparts. You can quickly do this by copying the broad match rows, changing the match type column value, and creating a basic formula to multiply the existing bids by 1.20. Then, you simply upload the entire sheet and AdWords will apply your changes.
more from source
Here’s a quick look at how it works:
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