Inside AdWords: New matching behavior for phrase and exact match k...: Consider these three exact and phrase match keywords in AdWords.
[waterproof sunblock] "bollard cover" [single serving coffee maker]
Now have a look at these two rows of search queries.
1. waterproof sunblock buy bollard cover single serving coffee maker
2. waterpoof sunblock buy bollard covers single serve coffee maker
Today, only the search queries in the upper row (1) are considered a match and allowed to trigger an ad that can appear in the results. The close variants in the bottom row (2) are not considered a match by AdWords, despite the similarity in user intent.
This will change soon. Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Based on our research and testing, we believe these changes will be broadly beneficial for users and advertisers.
Focusing on user intent
People aren’t perfect spellers or typists. At least 7% of search queries contain a misspelling, and the longer the query, the higher the rate.
Even with perfect spelling, two people searching for the same thing often use slightly different variations, such as “kid scooters” and “kid’s scooter” or “bamboo floor” and “bamboo flooring.”
More from source
[waterproof sunblock] "bollard cover" [single serving coffee maker]
Now have a look at these two rows of search queries.
1. waterproof sunblock buy bollard cover single serving coffee maker
2. waterpoof sunblock buy bollard covers single serve coffee maker
Today, only the search queries in the upper row (1) are considered a match and allowed to trigger an ad that can appear in the results. The close variants in the bottom row (2) are not considered a match by AdWords, despite the similarity in user intent.
This will change soon. Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Based on our research and testing, we believe these changes will be broadly beneficial for users and advertisers.
Focusing on user intent
People aren’t perfect spellers or typists. At least 7% of search queries contain a misspelling, and the longer the query, the higher the rate.
Even with perfect spelling, two people searching for the same thing often use slightly different variations, such as “kid scooters” and “kid’s scooter” or “bamboo floor” and “bamboo flooring.”
More from source
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