AdWords Agency Blog: Fueling discoverability and engagement with Google...:
Automotive brands were among the
first advertisers to adopt Google+ and theyíre making it pay off in big
ways. Our research has shown that the path to buying a car is becoming
more and more social, with consumers relying on information and advice
from their social connections and brands to inform their purchase.
Millions of consumers are already engaging with the top global auto
companies on Google+, and brands are using this opportunity to connect
and engage with customers in unique ways, from connecting with auto
enthusiasts through G+ Communities to launching new car models via
Hangouts.
Today weíre releasing new insights on how Google+ is working to amplify auto brandsí existing marketing campaigns. For example, we found that brands can experience a 91% increase in conversion rate for non-brand terms when running social annotations on search ads.
Please check out our infographic below for additional insights and tips, and visit our Google+ Business site to learn more about Google+.
Posted by Gretchen Howard, Director of Global Social Solutions
Today weíre releasing new insights on how Google+ is working to amplify auto brandsí existing marketing campaigns. For example, we found that brands can experience a 91% increase in conversion rate for non-brand terms when running social annotations on search ads.
Please check out our infographic below for additional insights and tips, and visit our Google+ Business site to learn more about Google+.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.