DoubleClick Search: Announcing the October 4 DS release!

DoubleClick Search: Announcing the October 4 DS release!: The latest DoubleClick Search (DS) release includes the following new features:

• Display remarketing from search ads: As we described in the blog post on cross-channel opportunities with DS, this feature gives you the power to remarket to specific audiences across ad exchanges, via DoubleClick Bid Manager or the Google Display Network (GDN), based on their interaction with your paid search ads—all within an easy, tagless workflow.
  
• Apply labels to campaigns, ad groups, and ads: DS labels give you the power to manage and report on keywords outside the traditional campaign structure. Now, in addition to keywords, you have the ability to apply labels to campaigns, ad groups, and ads. You’re no longer restricted by these object’s locations; you can apply labels to any campaigns, ad groups, ads, and keywords within an advertiser. Also, as with labels applied to keywords, you can add multiple labels to one object for even more reporting flexibility. Learn more.

• Discover how your bid strategy settings interact with each other: Is your target CPA realistic given the constraints of your position range? Is your position goal achievable given your bid limits? The new Primary constraint column provides insight into the settings (such as bid or position range) that are limiting the Performance Bidding Suite. When the Performance Bidding Suite is unable to apply the optimal bid, this column explains why. Learn more.

We also made the following updates to existing features:

• Chart projected metrics in Budget pacing reports: In the performance summary graph for a Budget pacing report, you can now add projected stats. This provides a visual representation of how DS believes the cost or KPI metric will trend in the future. Learn more.
• See the over/under spend status at the portfolio level when the bid was decided: When you go to Change History mode for a set of keywords in a CPA, ERS, Floodlight, or Target Spend bid strategy, you’ll now see the Projected portfolio state column appear in the table by default. This column shows the portfolio status at the time of the bidding decision; whether it was on target, overspending, or underspending. Learn more.
• Improved handling of low-traffic keywords for ROI bid strategies: In target position bid strategies, we introduced a technique to reduce unnecessary increasing of bids for keywords that don't have search traffic. We applied the same technique to ROI bid strategies.
  
  With this improvement, we differentiate keywords that don’t have impressions due to either low bids or no search traffic. For the keywords in the "no search traffic" group, we’re much less likely to increase bids in a futile attempt to get more impressions.