DoubleClick Search: Announcing DoubleClick Search support for Yahoo! J...: We’re excited to announce that DoubleClick Search (DS) now supports managing campaigns for Yahoo! JAPAN accounts!
DS is a powerful search engine management tool that many of the largest ad agencies use to manage ad campaigns across multiple search engines: Google, Bing, Yahoo! -- and now, Yahoo! JAPAN.
DS brings the following benefits to your search management:
Now, all of this functionality is also supported for you campaigns running on Yahoo! JAPAN, in addition to functionality that is unique to Japan, like prefecture-level targeting.
DS is a powerful search engine management tool that many of the largest ad agencies use to manage ad campaigns across multiple search engines: Google, Bing, Yahoo! -- and now, Yahoo! JAPAN.
DS brings the following benefits to your search management:
- Easy and efficient workflow and reporting: Save time from day one with an intuitive, AdWords-inspired interface. Backed by Google’s global infrastructure, DS gives you a zippy, responsive experience, whether you’re managing keywords in the thousands or in the millions. Additionally, robust bulk management, scheduling and rules-based automation tools make managing even the largest search campaigns easier. Data from search engines is updated every 15 minutes and website action and transaction data feeds into reporting, so you can make smart decisions from the most accurate and fresh data.
- High-impact campaigns: Our Performance Bidding Suite ensures each yen you spend maximizes the impact of your campaigns. Choose from position, spend, or ROI goals, or combine goals to align with your unique objectives. Real-time trend analysis captures every opportunity by detecting fluctuations (seasonality, offline events and trends) and responding in real time to make the most relevant decisions.
- Holistic campaign management: DoubleClick’s universal conversion pixel offers holistic, de-duplicated metrics across search and other channels for better cross-channel analysis and decisions, eliminating the need to reconcile reports. Add offline conversions to DS reporting (like call tracking) and change the data in existing conversions to ensure all your business data is updated and available for analysis and optimization.
Now, all of this functionality is also supported for you campaigns running on Yahoo! JAPAN, in addition to functionality that is unique to Japan, like prefecture-level targeting.
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