Inside AdSense: An 'AdSense Help'-ing hand: Since the AdSense Help Group launched, we noticed you've been having lots of interesting discussions about AdSense. We thought we'd address a couple questions that have come up fairly frequently in the Help Group.
My website tracking software is registering more impressions than my AdSense account -- why is there a discrepancy?
To provide more accurate information about ad performance, we count impressions only when the AdSense JavaScript is executed by a user's browser. Therefore, the impressions listed in your AdSense account may differ from statistics reported by third parties. For example, AdSense doesn't count impressions generated by:
My website tracking software is registering more impressions than my AdSense account -- why is there a discrepancy?
To provide more accurate information about ad performance, we count impressions only when the AdSense JavaScript is executed by a user's browser. Therefore, the impressions listed in your AdSense account may differ from statistics reported by third parties. For example, AdSense doesn't count impressions generated by:
Other spiders, robots, crawlers from other search engines
Browsers that don't have JavaScript enabled or don't support JavaScript
Browsers that don't support the iFrame tag
Programs that people may have written to grab website content
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