Inside AdSense: Bryan's Tips for Testing and Tracking Optimization...: As mentioned on Tuesday by Mike Gutner, we'll be finishing off this week with the top 3 tips for testing and tracking. This'll be a recurring theme for Optimization Month -- the end of each week will feature top 3 tips from the Optimization team. With that, I'm honored to be able to share 3 tips that I commonly suggest to publishers. It's always rewarding to hear reactions from publishers about how helpful these suggestions are -- it's almost as if I can see a lightbulb go on in their heads..."Ah-HA!"
Over the last few months, we've doubled the number of channels and added several new reporting features. Here are my tips on how to use these channels and features to the fullest:
1. Search, don't scroll: I always encourage publishers to do a lot of testing and to use a lot of channels. At times, though, it can be tedious to scroll through a list of channels (up to 200!) to select the few you want to look at. I recommend using a standardized naming convention that puts as much information as possible into your custom channel names so you can group them by searching. For example, by using longer names like HomeRightWideSkyOpenAir, you can easily search and group the channels by page (in this case, Home), location on the page (Right), ad format (Wide Skyscraper), or color scheme (Open Air).
Over the last few months, we've doubled the number of channels and added several new reporting features. Here are my tips on how to use these channels and features to the fullest:
1. Search, don't scroll: I always encourage publishers to do a lot of testing and to use a lot of channels. At times, though, it can be tedious to scroll through a list of channels (up to 200!) to select the few you want to look at. I recommend using a standardized naming convention that puts as much information as possible into your custom channel names so you can group them by searching. For example, by using longer names like HomeRightWideSkyOpenAir, you can easily search and group the channels by page (in this case, Home), location on the page (Right), ad format (Wide Skyscraper), or color scheme (Open Air).
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