Inside AdSense: Distorted Images: I’ve heard some ugly rumors circulating about image ads, and I want to separate the myths from the facts so publishers don’t miss out on an important revenue opportunity.
Myth: Image ads take too long to load and I hate those ‘Shoot the Duck’-type ads
Fact: We have strict guidelines for both animated and static image ads restricting them to a maximum size of 50 kb, so they’ll load quickly on your site – and no Shoot the Duck ads allowed!
Myth: Image ads don’t pay as well as text ads
Fact: All ads served by AdSense – whether image or text, contextual or site-targeted – go through the same auction process. Opting into image ads maximizes your site’s revenue potential by allowing a greater pool of advertisements to compete for space on your site. Image ads will only appear if our technology determines they will be more effective than any other ads for a particular page.
Myth: Image ads aren’t relevant.
Fact: When serving contextually-targeted ads, we use the same algorithm to match ads to your content whether image or text ads appear. With site targeting, an advertiser has determined that their ads are specifically relevant to your users (see example below).
Myth: Image ads take too long to load and I hate those ‘Shoot the Duck’-type ads
Fact: We have strict guidelines for both animated and static image ads restricting them to a maximum size of 50 kb, so they’ll load quickly on your site – and no Shoot the Duck ads allowed!
Myth: Image ads don’t pay as well as text ads
Fact: All ads served by AdSense – whether image or text, contextual or site-targeted – go through the same auction process. Opting into image ads maximizes your site’s revenue potential by allowing a greater pool of advertisements to compete for space on your site. Image ads will only appear if our technology determines they will be more effective than any other ads for a particular page.
Myth: Image ads aren’t relevant.
Fact: When serving contextually-targeted ads, we use the same algorithm to match ads to your content whether image or text ads appear. With site targeting, an advertiser has determined that their ads are specifically relevant to your users (see example below).
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