Inside AdSense: Get site-targeted with quality, placement and size...: As someone on the inside track for site targeting, the AdSense team asked me to share a word with you regarding what advertisers are most keen on when selecting sites for their site-targeted campaigns.
For advertisers -- and especially traditional brand marketers -- the name of the game is brand engagement and association. When purchasing ad space, advertisers focus on three elements of a website: quality of content, physical placement of the ad unit, and ad unit size.
1. Quality - Let's face it, advertisers are all about attracting user interest. When selecting places to advertise online, they look for sites that incorporate high quality and unique content in combination with good navigation, layout and features. It goes to reason that if users like the site, then advertising on these sites will build positive brand association or "positive brand karma".
2. Placement - In site targeting, "above the fold" ad placements are important to advertisers because they're paying for these ads on a cost-per-thousand impressions (CPM) basis. Eye-tracking analysis has shown that users are more likely to engage with ad placements that appear in the upper left-hand corner of a page.
For advertisers -- and especially traditional brand marketers -- the name of the game is brand engagement and association. When purchasing ad space, advertisers focus on three elements of a website: quality of content, physical placement of the ad unit, and ad unit size.
1. Quality - Let's face it, advertisers are all about attracting user interest. When selecting places to advertise online, they look for sites that incorporate high quality and unique content in combination with good navigation, layout and features. It goes to reason that if users like the site, then advertising on these sites will build positive brand association or "positive brand karma".
2. Placement - In site targeting, "above the fold" ad placements are important to advertisers because they're paying for these ads on a cost-per-thousand impressions (CPM) basis. Eye-tracking analysis has shown that users are more likely to engage with ad placements that appear in the upper left-hand corner of a page.
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