Inside AdSense: Success without borders

Inside AdSense: Success without borders: When we visit our favorite websites, we have very little insight into the person who created them other than recognition of our shared interests. A publisher in India might own a website about his penchant for classic American cars, and the majority of his readers might reside in the UK. The beauty of the Internet is that each web page could have been created by anyone, anywhere in the world -- and the site's readers are often as demographically diverse as they are a group of like-minded people.

This is where AdSense comes in -- publishers can earn money for something they probably would have done for free, i.e., writing about subjects they love. Since ads are targeted both to the content of the page and the location of the user, there are no geographic limitations on who can succeed. This puts publishers in the developing world on a near-level playing field with publishers in the developed world when it comes to earning money from their interests. We've heard stories from publishers in all parts of the world about how AdSense earnings are being reinvested into creating better websites and content, or spent on life improvements including new cars, vacations, education and even engagement rings.