Inside AdSense: A tenfold revenue increase in just three months - ...:
nanapi.jp is a Japanese site which provides helpful tips for everyday life. From tips on romance to how to use web services, it has all sorts of advice for everyone.
Recently, nanapi started using AdSense and has seen a steady revenue increase. We spoke to Mr. Furukawa, the CEO, and Mr. Saito, the Director of Ads, and asked them about their experiences with AdSense.
■ Inside AdSense (IA): Please tell us the history of nanapi and how you built your site.
We established nanapi in September, 2009. We realized that there was a need for an information site where people could find tips for everyday life, so we decided to provide this content in the form of articles on various topics.
Initially, we only had a desktop site but now we’ve created a mobile site for smartphones too. As of August 2012, we receive 42 million page views and 9 million unique users per month. The number of unique users is bigger on the desktop site, but the smartphone site receives more page views.
■ IA: How and why did you start using AdSense?
When we first established the site, we decided not to implement ads as we wanted to focus on creating quality content first. After our number of monthly visitors reached 10 million, we implemented a medium rectangle (300x250) in the upper right corner of the site. As a result, we earned higher revenue than we’d anticipated.
We were surprised by the quality of the ads and how well they matched the content of our site. We’d been concerned that ads might damage the design or usability of our site, but we didn’t feel that way about the site post-implementation. That’s why we decided to use AdSense more.
■ IA: What results did you see after implementing AdSense?
We started to use AdSense more after the pilot in April 2012. More specifically, we switched from another ad network to AdSense, and increased the number of ads per page. Our revenue increased more than ten times in just three months!
nanapi covers a lot of topics, and it can be difficult to show relevant ads, but with AdSense's contextual targeting, relevant ads are shown automatically. People visit nanapi before they take action, and that's why it's natural for our visitors to click relevant ads and leave the site. We implemented 336x280 ads below our articles to capture this kind of user behavior.
Recently, nanapi started using AdSense and has seen a steady revenue increase. We spoke to Mr. Furukawa, the CEO, and Mr. Saito, the Director of Ads, and asked them about their experiences with AdSense.
■ Inside AdSense (IA): Please tell us the history of nanapi and how you built your site.
We established nanapi in September, 2009. We realized that there was a need for an information site where people could find tips for everyday life, so we decided to provide this content in the form of articles on various topics.
Initially, we only had a desktop site but now we’ve created a mobile site for smartphones too. As of August 2012, we receive 42 million page views and 9 million unique users per month. The number of unique users is bigger on the desktop site, but the smartphone site receives more page views.
When we first established the site, we decided not to implement ads as we wanted to focus on creating quality content first. After our number of monthly visitors reached 10 million, we implemented a medium rectangle (300x250) in the upper right corner of the site. As a result, we earned higher revenue than we’d anticipated.
We were surprised by the quality of the ads and how well they matched the content of our site. We’d been concerned that ads might damage the design or usability of our site, but we didn’t feel that way about the site post-implementation. That’s why we decided to use AdSense more.
■ IA: What results did you see after implementing AdSense?
We started to use AdSense more after the pilot in April 2012. More specifically, we switched from another ad network to AdSense, and increased the number of ads per page. Our revenue increased more than ten times in just three months!
nanapi covers a lot of topics, and it can be difficult to show relevant ads, but with AdSense's contextual targeting, relevant ads are shown automatically. People visit nanapi before they take action, and that's why it's natural for our visitors to click relevant ads and leave the site. We implemented 336x280 ads below our articles to capture this kind of user behavior.
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