Inside AdSense: Woot's up (in revenue, that is): Woot.com has built an online community around its unique ecommerce business model. Every day the site sells only one product and discussions revolve around that product in its blog and forums. For Woot, Google AdSense not only monetizes well but also complements the Woot community by providing useful information through relevant ads. When the product-of-the-day is still in stock, Woot users can compare to it to other similar products when making their purchase decisions. And after the product has sold out, they can find other places to buy it.
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