Inside AdSense: Your ad targeting questions answered: Andre asks: We are an online travel agency and recently put some Google ads on our site. Is there a way to make our ads more targeted to topics such as airlines, hotels, and etc.?
We say: Andre, this is a good question. As you may know, AdSense technology automatically determines which ads to display on your pages based on the overall content of that page; we can't manually target ads to specific keywords or categories. However, if you'd like to display ads related to topics like airlines or hotels, you can add more text-based content about these topics to your site. Make sure to include complete sentences and paragraphs to help our crawlers gather information about your pages and determine relevant ads to display. Also, if you do make changes to your site, keep in mind that can take a week or two before those changes are reflected by your ad targeting.
Mike asks: I have a blog with posts on different topics. How do I ensure that my ads are always targeted to the most recent post?
We say: Mike, have you tried section targeting? Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. We want to make sure you're always receiving your maximum revenue potential, so our technology automatically detects whether your targeting suggestions will improve your revenue and adjusts accordingly.
Jessica asks: I’ve noticed some dating ads recently, which are not really appropriate for our site. How do I filter all the ads that contain word ‘dating’?
We say: Jessica, we don't currently offer the option to filter ads by keywords or topics. However, you can prevent unwanted ads from showing on your site by using the Competitive Ad Filter in your account. You can filter ads from up to 200 URLs from advertising on your site.
We say: Andre, this is a good question. As you may know, AdSense technology automatically determines which ads to display on your pages based on the overall content of that page; we can't manually target ads to specific keywords or categories. However, if you'd like to display ads related to topics like airlines or hotels, you can add more text-based content about these topics to your site. Make sure to include complete sentences and paragraphs to help our crawlers gather information about your pages and determine relevant ads to display. Also, if you do make changes to your site, keep in mind that can take a week or two before those changes are reflected by your ad targeting.
Mike asks: I have a blog with posts on different topics. How do I ensure that my ads are always targeted to the most recent post?
We say: Mike, have you tried section targeting? Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. We want to make sure you're always receiving your maximum revenue potential, so our technology automatically detects whether your targeting suggestions will improve your revenue and adjusts accordingly.
Jessica asks: I’ve noticed some dating ads recently, which are not really appropriate for our site. How do I filter all the ads that contain word ‘dating’?
We say: Jessica, we don't currently offer the option to filter ads by keywords or topics. However, you can prevent unwanted ads from showing on your site by using the Competitive Ad Filter in your account. You can filter ads from up to 200 URLs from advertising on your site.
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