Inside AdWords: With new search ads in Google Maps for Mobile, mo'...: People use their mobile devices to discover and engage with the world around them. Searching for local information is one of the most common activities on mobile - in the US, 94% of respondents said they had done so, and nearly every surveyed country reported numbers over 80%. With Google Maps, they make informed decisions about places to see, shops to visit, meals to eat, and more.
To enable advertisers to better connect with potential customers via mobile search, we have redesigned our local ad formats for Google Maps for Mobile. These have produced measurable results - in initial tests, these redesigned formats increased click-through-rates by 100%. This visual redesign will be rolling out today to the newer versions of Android phones.
The updated formats feature several key improvements:
To enable advertisers to better connect with potential customers via mobile search, we have redesigned our local ad formats for Google Maps for Mobile. These have produced measurable results - in initial tests, these redesigned formats increased click-through-rates by 100%. This visual redesign will be rolling out today to the newer versions of Android phones.
The updated formats feature several key improvements:
- Important calls to action like “get directions” and “click to call” are now more prominent in the ad and clickable in more places.
- A new hyperlocal marker shows the user how close they are to an advertiser’s business location.
- Clicking on the ad now takes the user to an advertiser’s website from within the app, making it simple to browse the site without losing context or access to maps app navigation.
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