As part of our efforts to help you connect with consumers and promote your products online, we introduced Shopping campaigns
to all Product Listing Ad (PLA) advertisers in February. Shopping
campaigns offer a streamlined, retail-centric advertising experience
with robust reporting and insightful competitive metrics like benchmark
data and impression share.
Today, we’re excited to announce that you can now create and manage your Shopping campaigns at scale with the AdWords API. We are working with external agencies and search management platforms to add support for Shopping campaigns.
For more information on Shopping campaigns, here are a few resources to help you get started:
Posted by Eric Tholomé, Director of Product Management, Google Shopping
Today, we’re excited to announce that you can now create and manage your Shopping campaigns at scale with the AdWords API. We are working with external agencies and search management platforms to add support for Shopping campaigns.
For more information on Shopping campaigns, here are a few resources to help you get started:
- Shopping campaigns tutorial video series
- Shopping campaigns Learn With Google Webinar in English on March 6
- AdWords API forum and Ads Developer Plus page
Posted by Eric Tholomé, Director of Product Management, Google Shopping
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