Luxury Automakers, Ads from Big Game Hit It Big on YouTube Ads Leaderboard

Monday, March 10, 2014 | 10:57 AM

The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month.

Last month’s Leaderboard revealed the ads that were getting the most buzz leading up to the big game. This month we look at those that are continuing to capture consumers’ attention long after the final whistle, including Chrysler and Bob Dylan’s “America’s Import,” Coca-Cola’s “America Is Beautiful” and Microsoft’s “Empowering.” We also welcome some new players to the Leaderboard; luxury automakers grabbed the interest of consumers with the U.S. launch of Maserati’s Ghibli and Hennessey’s demonstration of the world’s fastest legal street car.

See who else made the list and watch the videos on Think with Google.

Ads are determined for the YouTube Ads Leaderboard by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched). For additional coverage of the YouTube Ads Leaderboard, go to Adweek.com.