DoubleClick Search: Announcing the December 6 DS release!

DoubleClick Search: Announcing the December 6 DS release!: The latest DoubleClick Search (DS) release includes the following new features:

• Formula columns: The DS Formula columns feature allows you to create your own customized columns based on calculations that you apply to existing columns. In the past, you needed to use a spreadsheet tool like Excel to create these calculated columns. Now, with DS Formula columns, you can apply formulas directly in DS.
  
  Formula columns allow you to access a wide variety of different metrics computed from DS data, and you can also manipulate column information in other valuable ways. For example, you can:
• Create fee calculations.
• Set KPIs that sum up Floodlight activities with custom weights.
• Compare actual values to target values. For example, you can compare actual CPAs to target CPAs, or actual spend to target budget.

Learn about other valuable use cases for formula columns, as well how to set them up.

• Web queries: DS web queries make it easy for agencies and advertisers to create common report templates in Microsoft Excel and populate those with the latest DS data, removing the need to manually download and import reports.
  
  Web queries work like DS reports except that, instead of downloading a file, DS provides a URL that you use to automatically download and refresh that report’s data directly in Excel (using Excel’s web query support). Learn how to set up a web query.
• Inventory management: Custom functions and UI creation of rules
• You can now create conditional or relational functions in your ad copy, leveraging fields available in your Google Merchant Center feed. Mix and match Merchant Center fields and functions to create and automate timely and specific ad copy. Learn more.
• In the Inventory rules tab, use the new Action column to create and update inventory rules. You can also see a preview of the products that will match your updated rule before you save it. Learn more.
• (Coming soon) Edit bid strategy settings quickly: When you select a bid strategy in the DS UI, you’ll be able to view and modify configuration settings more quickly and easily. Some settings will appear in a summary bar at the top of the page, along with a Bid strategy settings button. Click on one of the settings to change it, or click the Bid strategy settings button to access all settings.

This release also includes the full launch of a couple of upload features we blogged about previously: upload preview and uploading with names instead of IDs. The upload templates have been updated to reflect the upload with names feature, as well as the fact that you can now use Keyword match type and Keyword Max CPC columns for Bing uploads.

Read the Help Center release notes for more information on all these features.

Posted by the DoubleClick Search team