Google Mobile Ads Blog: Enhanced campaigns improvements for Google+ and mo...: People are constantly connected and are moving between devices throughout the day to shop, connect and stay entertained. This creates great opportunities for advertisers to use context – like location, time of day, and device – to show the right ad and bid more efficiently. In February, we launched enhanced campaigns to help you reach people with ads based on their context as well as their intent. Since then, advertisers have already upgraded over 1.5 million campaigns and have shared many success stories.
We’ve also continued to build new features on the enhanced campaigns foundation. Today, we are introducing two additions.
Enhanced campaigns and social annotations
People are looking for relevant information, and sometimes the most helpful signals are recommendations from people who know a brand or business well. Social annotations in AdWords show endorsements from people following your Google+ page on your search ads. Many businesses such as Red Bull, National Geographic and H&M are using social annotations as part of their broader Google+ strategy. On average, search ads with social annotations have a 5-10% higher click-through rate.
Starting today, enhanced campaigns will include social annotations when they can improve ad performance, without additional edits to campaign settings. All you need is a Google+ page with a significant number of followers and a linked website that matches the URL in your search ads. Learn more about how this works.
We’ve also continued to build new features on the enhanced campaigns foundation. Today, we are introducing two additions.
Enhanced campaigns and social annotations
People are looking for relevant information, and sometimes the most helpful signals are recommendations from people who know a brand or business well. Social annotations in AdWords show endorsements from people following your Google+ page on your search ads. Many businesses such as Red Bull, National Geographic and H&M are using social annotations as part of their broader Google+ strategy. On average, search ads with social annotations have a 5-10% higher click-through rate.
Starting today, enhanced campaigns will include social annotations when they can improve ad performance, without additional edits to campaign settings. All you need is a Google+ page with a significant number of followers and a linked website that matches the URL in your search ads. Learn more about how this works.
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