Inside AdSense: Increase user engagement with link unit ad preview...: To increase performance for our publishers, we recently launched an update to link units in selectcountries and site verticals. When users click on a link unit keyword, the resulting page now shows thumbnails of the advertisers' landing page. We ran extensive experiments on this change and found that users were more likely to click on the results with thumbnail images, leading to increased publisher revenue and more conversions for advertisers.
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