Inside AdSense: HiPenpal.com makes more than 50% of AdSense revenu...:HiPenpal.com is an international penpal website that facilitates the exchange of messages between people from different countries across all ages. Since its inception in 2006, HiPenpal.com, a Korea based company, has grown its membership base to 180,000 and has gained popularity in the United States and Japan.
Today, we’re going to highlight HiPenpal.com’s mobile journey, which has resulted in more than 50% of their total AdSense revenue coming from their mobile site.
You’ve been a publisher with AdSense since 2006. How did you find out about AdSense and what has your experience been to date?
I got to know about AdSense when I was web-surfing through foreign websites. At that time, I managed various websites but because I did not have an ad sales team, I had a hard time with ad orders. However, with the help of AdSense, I no longer had to worry about this. I didn’t have to manage orders and still received good quality ads through AdSense which allowed me to focus on content management. The biggest advantage with AdSense, is that the ads are highly relevant to users, which has resulted in high user engagement and high earnings. All of my businesses depend on Google AdSense for revenue. I’m very satisfied with the service and revenue that AdSense has been able to provide because it has replaced the need for an expensive sales force.
When did you first build your mobile site and how has this affected traffic and user satisfaction for HiPenpal.com?
In the 2008, I revamped HiPenpal.com and created a mobile site along with it. At that time, since most users had feature phones, the site was not actively used. However, since 2009, with the spread of smartphones, the usage of the mobile site has been steadily increasing. Currently, 40% of our total traffic is accessing our mobile site and the users are extremely satisfied with it.
You’ve been a publisher with AdSense since 2006. How did you find out about AdSense and what has your experience been to date?
I got to know about AdSense when I was web-surfing through foreign websites. At that time, I managed various websites but because I did not have an ad sales team, I had a hard time with ad orders. However, with the help of AdSense, I no longer had to worry about this. I didn’t have to manage orders and still received good quality ads through AdSense which allowed me to focus on content management. The biggest advantage with AdSense, is that the ads are highly relevant to users, which has resulted in high user engagement and high earnings. All of my businesses depend on Google AdSense for revenue. I’m very satisfied with the service and revenue that AdSense has been able to provide because it has replaced the need for an expensive sales force.
When did you first build your mobile site and how has this affected traffic and user satisfaction for HiPenpal.com?
In the 2008, I revamped HiPenpal.com and created a mobile site along with it. At that time, since most users had feature phones, the site was not actively used. However, since 2009, with the spread of smartphones, the usage of the mobile site has been steadily increasing. Currently, 40% of our total traffic is accessing our mobile site and the users are extremely satisfied with it.
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