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Sunday, 30 June 2013

Inside AdSense: Uncover trends and AdSense insights with Analytics...

Inside AdSense: Uncover trends and AdSense insights with Analytics...Knowledge is power: Insightful data on account performance and user behavior can help you optimize your AdSense implementations. By linking your AdSense account to a new or existing Analytics account, you’ll gain access to additional information that can help you identify opportunities to monetize your content more effectively. 

Here are just some of the questions you’ll be able to answer when combining AdSense data with reports in Analytics:
  • How are my users interacting with my site? With In-page Analytics, you’ll have access to a visual assessment of how users interact with your web pages. This can help you determine the most strategic locations in which to place ads.
  • Where and why are visitors leaving my site? Identify pages with high bounce rates to determine the percentage of visitors who only see one page during a visit to your site. Users might behave in this way for a variety of reasons, but you can work to provide the best user experience possible by optimizing the content and ad implementation on these pages. 
  • Which traffic sources and URLs help me earn the most? Determine which pages generate the highest AdSense revenue, and then replicate those successful implementations on other parts of your site. You can also set up custom channels for pages that perform well to create attractive placements for advertisers to specifically target. In addition, try content experiments and test different page layouts to compare the performance of key metrics.

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