Inside AdWords: Getting more local in Canada, the US, and 9 other ...: Location matters. Whether you’re running a national bank in Montréal, Canada or a contemporary fashion boutique in Brugge, Belgium, being able to target or exclude certain geographic locations with your online advertising can boost your business and save you money. Today, advertisers in Canada, the US and 9 other countries have even better local targeting options with AdWords.
Canadian Postal Code FSAs
Expanding on our launch of ZIP Code targeting in the US, Canadian Postal Code FSAs are now available for targeting. You can now reach over 1,500 Canadian Postal Code FSAs, the first three digits of the Canadian Postal Code. Now you’ll be able to plan, buy and get reporting with AdWords the same way you do with direct mail. Plus, with the “Bulk locations” tab in the AdWords location targeting tool, you’ll be able to easily enter up to 1,000 locations per country at a time.
U.S. metro changes
We've recently changed our U.S. metro targeting areas to Nielsen® DMA® (Designated Market Areas) regions. Now your online campaigns and reporting will more precisely match TV-based audience data and campaigns. If you’ve been using metros, you’ll notice that the new geographic shapes look different on a map. While you might see some increases or decreases in traffic with the new regions, we estimate the impact will be small for most advertisers.
As always, if your business has a fixed service radius and you want to more tightly target a campaign to that area, we recommend using the radius targeting option to identify and select specific cities and postal codes to reach.
Canadian Postal Code FSAs
Expanding on our launch of ZIP Code targeting in the US, Canadian Postal Code FSAs are now available for targeting. You can now reach over 1,500 Canadian Postal Code FSAs, the first three digits of the Canadian Postal Code. Now you’ll be able to plan, buy and get reporting with AdWords the same way you do with direct mail. Plus, with the “Bulk locations” tab in the AdWords location targeting tool, you’ll be able to easily enter up to 1,000 locations per country at a time.
U.S. metro changes
We've recently changed our U.S. metro targeting areas to Nielsen® DMA® (Designated Market Areas) regions. Now your online campaigns and reporting will more precisely match TV-based audience data and campaigns. If you’ve been using metros, you’ll notice that the new geographic shapes look different on a map. While you might see some increases or decreases in traffic with the new regions, we estimate the impact will be small for most advertisers.
As always, if your business has a fixed service radius and you want to more tightly target a campaign to that area, we recommend using the radius targeting option to identify and select specific cities and postal codes to reach.
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