Inside AdWords: Simpler, more powerful tools to reconnect with you...

Inside AdWords: Simpler, more powerful tools to reconnect with you...: A few years back, we introduced interest based advertising, including remarketing, as a way to reach the right audience with your message and re-engage with customers who have visited your site. 

Since then, clients have seen great results - more engagement, better ROI and higher sales. At the same time, remarketing is helping our publishers and is funding content online. And with simple tools like Why this Ad?, the Ads Preferences Managerand Mute This Ad, we’re giving users increased control over the ads they see on Google and across the web.

In response to our clients’ feedback, we’ve been working to make these solutions even better: simplifying the process of getting started with remarketing, giving you more flexibility in managing your remarketing lists and adding new ways to connect with your target audience.

Some specific improvements that are starting to roll out: 

• Smarter, more flexible ways to manage remarketing: Managing your remarketing lists (or getting started with remarketing) is easier and more flexible than ever. We’ve upgraded the AdWords remarketing tag so you only need to place it once across your entire site. You can then define as many lists as you like in AdWords—for example, for pages where the URL contains the word “electronics.” For Google Analytics clients, remarketing today involves multiple tags. We are simplifying this, so that a small edit to your Analytics tag will soon enable you to create remarketing lists right from your Analytics interface. Like lists created with the AdWords remarketing tag, these lists can be used to run campaigns on the Google Display Network. For more details on what’s rolling out in the the coming weeks, check herefor the new AdWords remarketing tag and here for Google Analytics.