DoubleClick Search: AdWords conversion tracking reports in DS

DoubleClick Search: AdWords conversion tracking reports in DS: DoubleClick Search (DS) is expanding into supporting conversion tracking solutions beyond Floodlight activities. As a first step, we now give you the ability to pull AdWords conversion tracking columns directly from the DS interface!

• Save time: You no longer need to pull these metrics from two different sources to complete your reporting.
• Get fresher AdWords conversion data: AdWords conversion data is processed throughout the day for near-real-time conversion reporting. Read this Help Center article for more information on the freshness of this data.
• Onboard new advertisers more easily: This feature can be very beneficial for new advertisers who only track conversions in AdWords and have not yet implemented DoubleClick Floodlight activities.

To see these columns in DS:

1. Above the performance summary graph, click Columns to access the column selection tool.
2. Under Available columns, navigate to Engine stats > AdWords Conversions.
3. Add the desired AdWords conversion tracking columns to your report.
4. In your report, look for the columns that begin with AW.

This initial launch is reporting-only, but if the demand is there as we hope, we’ll make plans to support bid strategies on top of AdWords conversion tracking data.