DoubleClick Search: DS features in June

DoubleClick Search: DS features in June: In June, we added the following feature in DoubleClick Search (DS):

• Automatically create inventory campaigns: As we described in an earlier blog post, DS can now automatically create and optimize campaigns covering deep inventory items. DS will automatically create ad groups, ads, and keywords based on the settings you provide. These campaigns will cover even the deepest catalogs with a few clicks.

We also made the following feature updates:

• ROI bid strategies now optimize on fresher data: Bid strategies with a target metric of CPA, ERS, or ROAS now use fresher conversion data to optimize bids. This improvement brings the power of instant conversions to bid strategies:
• The conversion data is now fresh within a matter of minutes.
• The fresher data allows us to fully consider conversion changes for each of the four times a day we change bids.

With these updates, we can now respond even more quickly and effectively to changes in bid strategy performance. The bids are a more up-to-date, accurate, and effective use of your budget.

• New operations for Formula columns: When creating an equation for a Formula column, there are three new available operations:
• Round(x): Rounds x to the nearest integer. For example: Round(1.4) = 1
• Floor(x): Returns the greatest integer less than x. For example: Floor(1.6) = 1
• Ceiling(x): Returns the smallest integer greater than x. For example: Ceiling(1.4) = 2.
  
  
• New Google Analytics columns: The following are now available as selectable columns. These percentage metrics make it easier for you to connect your Google Analytics metrics to visits:
• GA goal completions/visit
• GA goal value/visit
• GA revenue/visit
• GA transactions/visit

In addition, we made a number of updates to the overall speed and usability of DS. These updates also lay the groundwork for the exciting new features we’ll be launching in the coming months. Updates include (see a full list here):

• Can now name a scheduled edit, which will appear in the Name column on the Scheduled edits page.
  
  
• For scheduled edits and rules, we’ll no longer send an email notifying you that the edit/rule has started. You’ll be able to see the start time in the email we send when the edit/rule is complete.
  
  
• Reduced the load time of the campaign management pages in the UI, in particular for pages with a large amount of rows.
  
  
• Nested substitute functions are now supported in inventory management. Example: [SUBSTITUTE(SUBSTITUTE(GTIN, "2", "B"), "1", "A")].