DoubleClick Search: More flexible reporting in DoubleClick Search with...: Have you ever wanted to quickly figure out which of your campaigns perform the best on mobile devices? How about which day of the week tends to give you the most efficient CPA? To answer these questions and many more, we are happy to announce DoubleClick Search reporting Dimensions -- a great way to get fast insights from your search performance data, and now live for all clients.
Dimensions allow you to view your performance data independent of the reporting hierarchies that exist across different search engines, enabling you to look at your metrics through a variety of different lenses.
Using dimensions, you can:
- Group your search performance data by day of the week, week, or month of the year
- Group your campaign data by various attributes -- such as campaign or ad group name or device type
- Compare performance across various engine types or match types.
Getting Started
Here’s how to get started with the new capabilities.
1. Sign in to DoubleClick Search and find the new Dimensions tab.
2. Select a Dimension to group your data by. Since AdWords enhanced campaigns now support cross-device campaigns, it’s often interesting to compare performance across the various device types.
3. We can see that in the case of this demo data, mobile has better performance and a much lower CPC, while tablet falls somewhere in between:
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